To launch Premier League club Burnley FC’s Umbro away kit for 23/24 we built on the concept of ‘What’s your away day?’ Away games are about a break from the norm – so we extrapolated this further to being away on holiday – to coincide with the team’s pre-season tour.
The set and styling was created (in sunny Manchester) to give a whitewashed, Mediterranean feel. Players were posed and accessorised appropriately with sunglasses to complete the look.