Working with Premier League club Brentford FC, we developed the creative approach for the Umbro 23/24 third kit launch. Visually, the jersey features an abstract bee wing pattern combined with bold colour flashes. This pattern and colour led approach gave us the visual direction that aligned with 90’s rave graphics. The video gave us the opportunity to use this aesthetic further for a unique visual style.The shoot featured a mixture of men’s and women’s team players shot at the Gtech Community Stadium. To complete the campaign we developed the messaging ‘Wherever we go”, to recognise that the fans are with the club wherever they play across the world.