Unmarked developed the campaign for the launch of Castore’s 24/25 third kit for Athletic Club, inspired by the lavender and pink tones of Bilbao’s extraordinary sunsets.

Players were filmed and shot in front of a giant digital screen at the museum inside Bilbao’s iconic San Mamés stadium, creating a visually striking connection to the city. The video combined footage from around Bilbao with authentic, relatable moments featuring the players. Styled subtly in lifestyle fashion, the players offered a fan-centric perspective.

The campaign’s visual language was crafted to showcase the intricate details of the kit and local architecture, while messaging in both Basque and English helped tell the story on a global scale.