Unmarked created the messaging, photography, and videography style for the new England Cricket kits, including Test, ODI, T20, and Training ranges. Using the messaging of “We Play Our Way” we connect the new generation of fans with the spirit of taking the game to the opposition and playing on the front foot, a reputation English Cricket is well known for: free from fear and ready to entertain.

Shot across multiple days and locations, we captured the diverse and rounded mix of players from the men’s, women’s, and disability teams, highlighting the inclusive nature of the game. The campaign required photography, creative assets, and videos for all four kits, suitable for digital, out-of-home, and multiple retail channels.

The finalised content created a coherent campaign across multiple channels.