Unmarked was tasked with creating a unified campaign to launch Castore’s Burnley FC home kit for the 2024/25 season. Drawing inspiration from the typographic elements of the Longside mural, a symbol of the historic Longside stand at Turf Moor, the campaign sought to capture the spirit and heritage of Burnley FC.

The campaign featured both male and female players from Burnley’s teams, emphasising the diversity and unity within the club. Players and fans were placed amidst the iconic Longside stand, highlighting its significance and bringing the story of the new kit to life. The visual narrative contrasted the traditional claret and blue colours with the subtle hues of the concourse, while rapid video sequences and FPV drone footage offered unique perspectives of the stadium. Candid imagery of fans were also captured against the Longside mural to underscore the deep connection and unity that define Burnley FC.