Umbro required visual assets to showcase their new MTV collaboration range. 

Our approach was a club setting with industrial elements, dark secluded areas and big open dance floors. This environment provided the aesthetic to give a nod to 90s rave culture.

Models wore the MTV collaboration range, featuring bold patterns and vibrant colours. Both stills and video were captured, showcasing models interacting naturally within the space, emphasising the energy and movement of a club environment.