To help Umbro showcase their new SS24 Pro Training range to the global marketplace, we undertook a multi-day studio shoot to capture both stills and video content. The shoot aimed to blur the boundaries between performance and style while communicating key product benefits.

The chosen route of projections used a blend of darkness and light combined with different hues of colours within imagery to complement and contrast with the collection’s colourways. Subtle side lighting gave an elevated feel to the product and the athletes.

Along with stills, product benefit videos and ASMR short clips were combined to produce a unique video, giving Umbro’s audience an exclusive BTS experience showing the undertaking and process of the shoot.