Unmarked created the messaging and style guide for the global kit launch guidelines for Umbro’s football Clubs, working under the core message of “Our Club. Our History”. The messaging was visually re-enforced by using locations or landmarks that were either meaningful or had an affiliation with the fans. In addition to the creative approach our in-house Photography team defined the photography style for the campaigns with clear instructions for Clubs’ photographers to replicate the same single-flash “in the moment” feel conceptualised by Unmarked.