Umbro collaborated with Unmarked to produce a wide range of assets to promote their new football boot collections; Velocita Alchemist and Tocco, each with three different colour ways.
The deliverables included e-commerce imagery, action photography, product close-ups as well as a range of channel specific video content for both Instagram and TikTok. Our creative team also produced some CGI assets to really showcase the benefits of the unique ProWeave technology of the Velocita boot.
We utilised different creative approaches to previous campaigns including a Fisheye lens to capture content instantly drawing the eye to the boot. We also created a bespoke rig to mount a Go Pro to one of the boots for a unique ‘Point of View’ perspective.