For Sheffield United’s 25/26 third kit, we did things a little differently and paid homage to the youthful energy of the city.

This one wasn’t about tradition. It was about expression. A bold look, a different kind of campaign and a nod to the next generation of fans.

We worked with a local electronic music producer and shot the campaign inside one of Sheffield’s most iconic venues, The Leadmill. Known for its nightlife and creative spirit, it gave us the perfect backdrop for a lo-fi, high energy approach to both stills and video.

Models were shot in the jersey in the darkest corners of the club to create an ‘in the moment’ feel. Think flash bursts, blurred motion & real personality. Every frame led by movement, spontaneity and sound.

The kit did the talking. No rules, no noise, just style.
For a club that leads, not follows.

Overview

• Creative
• Photography
• Video
• Location Scouting
• Styling