THE STAGES OF OBSESSION
We all know that boots aren’t just boots. They’re confidence, identity, belief. They change how you move, how you think, how brave you feel.
Umbro’s Stages of Obsession follows the feeling of finding a new pair – from first touch, through fixation, to claiming them as yours, and finally total devotion. Told through films and stills across TOCCO and VELOCITA, it celebrates the real relationship players have with their boots – not just equipment, but objects of confidence, identity, belief.
We developed this concept into a wide range of assets that showcased this obsession. A series of still and video pieces ranging from tactile sensations to moments of love, from complete possessiveness to total adoration.
Overview
- Photograpghy
- Video
- Copywriting
Love working with Unmarked, they just get it. They take the pressure off, make everything feel easy, and somehow still manage to overdeliver every time. Proper solid team to have alongside you.
READY to ELEVATE
YOUR NEXT Campaign?
Whether you’re looking to bring your vision to life or need a team to create one for you, we’re here to make it happen. With a blend of creativity, experience and a passion for getting it right, we’ll help your campaign stand out and deliver real impact.