Unmarked was entrusted with creating a campaign to launch Castore’s Rangers home kit for the 2024/25 season. To emphasise the club’s rich history and tradition, the campaign messaging incorporated a lyric from ‘Copland Road,’ highlighting ‘The Famous Glasgow Rangers.’

We captured stills and video assets by shooting players on the legendary marble staircase at Ibrox Stadium. This setting resonated deeply with the Rangers fanbase, capturing their imagination and pride.

The campaign visuals were further enhanced with a layered imagery treatment, blending iconic elements of Ibrox’s structure with intricate details from the new home kit design. This approach created a compelling narrative that celebrated both the club’s heritage and its future.