We teamed up with Brentford FC to create a membership campaign that invited every supporter from West London to Texas, to be part of something bigger. It’s not just about securing a seat, it’s about supporting the club in your own way and knowing you’re helping shape its future.

To bring that idea to life, we captured the energy of a match-day at the Gtech. We shot stills & created GIFs of fans arriving, singing and celebrating. Moments that became the heartbeat of the campaign. Those images were then cut together with club footage of goals, tackles, celebrations and overseas fans doing it their way – building up a dynamic collage of action & emotion.

Visually, the campaign embraced a mixed‑media approach inspired by DIY fan culture. We layered match‑day photography, animated GIFs and club footage with zine‑style collage cut‑outs, textures & bold typography. Lines like “Experience it your way”, “Your way to the Bees” and “Your way to the goals” run across duplicated goal celebrations and fans with scarves held high, underlining that this is football your way.

Because being a member isn’t just watching history; it’s living it. Every Collins tackle, every Damsgaard pass, every Thiago goal. Membership means you’re there for it all. Support the Bees. Your way.

The campaign drove strong fan engagement and since launch, membership sales have grown significantly.

Overview

• Photography
• Video
• Mixed‑Media Design
• Animation