Inspired by the bespoke tailoring of Savile Row, Brentford’s 2026/27 away kit blurred the lines between football, fashion & film. Our creative response embraced that same attention to detail, building a campaign around precision, craftsmanship and quiet confidence rather than traditional match-day energy.

Using the warm interiors and rich textures of a London tailor’s workshop, we created an editorial world where every frame felt considered. Measuring tapes, chalk lines, fabrics and carefully composed styling elevated the shirt beyond sportswear, celebrating the craft behind both tailoring and the game.

The result was a premium suite of hero imagery, still-life photography, videography & social content that reflected the character of the shirt itself. Refined, understated and unmistakably West London.

Overview

• Photography
• Video
• Location Scouting
• Styling