Unmarked was tasked with developing a cohesive campaign for the launch of Bath Rugby’s 2024/25 Castore kits – Home, Away, and Big Game.

Drawing from Bath’s rich architectural history and the deep-rooted heritage of Bath Rugby, our campaign centers around the idea of embodying ‘the spirit of Bath.’ This spirit – defined by the city’s iconic structures and enduring pride – flows through every element of the campaign.

The golden stone that characterises Bath’s landscape became a focal point, symbolising the timeless beauty seen throughout the city and at Farleigh House. These architectural details from the Grade II-listed site provided the perfect aesthetic backdrop for the launch, allowing the campaign to reflect not just the team’s heritage, but the essence of Bath itself.