ROOTED IN FOREST

Nottingham Forest’s 26/27 away shirt brings together two strong pieces of the club’s identity, the return of the iconic adidas Trefoil and a deep collegiate green inspired by the Forest name itself.

Our creative approach started in the studio, pairing the rich green shirt with bold contrasting colour, textured backdrops and a fashion first energy.

But we wanted to push the Forest connection further.

Taking the shoot out of the studio and into local woodland gave the campaign a completely different visual language. We carried the studio aesthetic with us, combining bold backdrops and controlled lighting with dense greenery and natural textures. The contrast created a more atmospheric interpretation of the shirt’s inspiration, while retaining the energy & individuality of the studio work.

Together, the two worlds gave the launch contrast and depth: one bold and expressive, the other raw & atmospheric.

Overview
  • Photography
  • Video
  • Drone
  • Location Scouting
  • Set Build
  • Styling

Unmarked brought fresh ideas, executed them brilliantly and felt like a true extension of our team throughout the process.

Jamie King

Marketing Director

Nottingham Forest Football Club

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