For Everton’s 25/26 third kit, we set out to celebrate the individuality of the club and the creative spirit of the city behind it. A shirt full of personality, launched with a campaign built on expression, style and pride.

At the heart of the visuals was a custom mural, hand-drawn live by Liverpool artist (and lifelong Blue) Neil Keating. A vibrant piece full of nods to the club and city, drawn in the kit’s colours onto MDF boards. Players were shot in front of it inside a purpose-built blackout set, where top-down lighting and minimal styling kept the focus sharp.

The video followed the creative process from blank canvas to final piece, as Neil and the players built something together. A collaboration between football and art. A kit rooted in culture.

One of a kind kit. One of a kind club. Moving with a different flow.

Overview

• Photography
• Video
• Styling