MIST ROLLIN’ IN
Inspired by the mist that rises from the River Trent, Nottingham Forest’s 2026/27 home shirt celebrates the landscape that surrounds the club.
While the adidas framework provided the visual foundation, our role was to build the emotional story around it. By weaving together the club’s match-day traditions, the unmistakable beat of the City Ground drummer and the thousands of supporters singing Mull of Kintyre, we created a campaign that captured the emotion and atmosphere synonymous with a match-day at the City Ground.
The result was a cinematic hero film, accompanied by a premium suite of hero imagery, still-life photography and social content that brought the unique identity & atmosphere of Nottingham Forest to life.
Overview
- Photograpghy
- Video
- Set Build
- Drone
- Styling
Unmarked brought fresh ideas, executed them brilliantly and felt like a true extension of our team throughout the process.
READY to ELEVATE
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