A third kit is a chance to do something different, so for Brentford’s launch we leaned into expression over tradition.

Inspired by Brentford’s West London roots, we created Leave Your Mark. A campaign built around a bespoke street art installation by local Brentford fan and artist, Being Creative. The artwork became the set, the backdrop and the creative thread running through the entire launch.

Players weren’t just photographed in the space they became part of its creation, adding the finishing touches to the artwork throughout the shoot. That process became content in itself, producing a raw, behind-the-scenes layer of social assets while reinforcing the campaign’s central idea, making your mark.

Bold, raw and rooted in the local community, the campaign gave Brentford’s third kit its own identity and a launch that felt as expressive off the pitch as it will on it.

Overview

• Creative
• Photography
• Video
• Set Build
• Creative Collaboration
• Styling