Unmarked created the messaging, photography and videography style for the new McLaren Performance range, working under the core message of “Made to Move”. The range was shot in a darkly lit studio with spotlighting, creating a dramatic atmosphere, combined with added glitch effects and light trail drags. It features both static poses and extreme movements.

The video showcases macro details of the product, interspersed with talent wearing the product whilst undertaking extreme movements. Macro product details act as cutaways whilst all underpinned with music that is remixed to feature engine note audio from McLaren’s vehicles.