To promote Umbro’s Spring / Summer 2023 boots collection we worked with the tagline of “Here To Play”. The joy and creativity that comes from playing the game was juxtaposed into the setting of a funfair, creating vivid and eye catching visual assets. Sourcing and installing dodgems and waltzers in a field ready for a night shoot presented a huge logistical challenge but gave that recognisable ethereal glow that is associated with funfairs. The results are some of our favourite creatives and produced some of Umbro’s highest social metrics.