Unmarked was tasked with creating a campaign to launch Castore’s Rangers third kit for the 2024/25 season. The third kit design prominently features the iconic rampant lion as part of the all-over print graphic, which has been deconstructed for a modern look.

The campaign messaging incorporates a lyric from “Every Saturday We Follow,” emphasising the line “You will always hear us Roaring.” “Hear Us Roar” then formed the basis of the campaign, which included a custom animation of the rampant lion deconstruction from the shirt design, displayed on screens behind the players.

The movement within the animation provided an interesting aesthetic in the background and also helped dictate movement and personality during the shoot, enhancing the players’ expressions and contributing to a relaxed, fun atmosphere on the day.