A football club is a big family – from players to fans, everyone is united, so for this Christmas Leeds United asked us to create a player‑centred campaign that brings everyone together. The brief was to celebrate the festive season and the club’s spirit while showing all the ways you can share the love of the club, from kits and memberships to stadium tours, hospitality & digital subscriptions and make Christmas feel like Leeds.

We built a festive scene at Becca Hall in Leeds. A roaring fire, a tree draped in blue, white & gold, Polaroids scattered on the table, wreaths and fairy lights. Current players, club legends and a loyal young supporter – all gathered in the living room, creating a warm, lived‑in atmosphere.

The lights flick on and Christmas begins. They unwrap gifts, crack up over mishaps and share mince pies. It’s messy, warm & real. The film cuts between those cosy moments and a voiceover that builds the buzz and anticipation, with the Leeds spirit louder than any carol.

Alongside the 45‑second hero film we produced a behind‑the‑scenes edit, short social clips and stills for each gift category. The message is simple: this isn’t just about tickets or merch; it’s about helping the club take the next step and making sure you’re there to feel it… because, after all Everything Leeds to Christmas. 

Overview

• Photography
• Video
• BTS
• Social Clips
• Staging
• Scriptwriting
• Styling