For Brentford’s 25/26 away kit, Joma put the Bee front and centre. For the first time, the club’s iconic Bee silhouette stands alone in gold, over a rich, brown wing-patterned base.

That bold design took us somewhere special. The Hive installation at Kew Gardens. A striking piece of art made from 170,000 aluminium parts and over 1,000 LEDs – became the perfect setting. Shot at night, it gave the campaign a glowing, otherworldly feel.

We captured players from both the men’s and women’s teams under the lights. Sweeping camera moves, wide frames and sharp styling gave the footage a quiet intensity, a look that matched the kit’s edge.

The concept was rooted in unity. Like a colony, Brentford thrives on connection, resilience and shared purpose, brought together under the line: Connected by our nature.

An incredible project to work on.

Overview

• Photography
• Video
• Location Scouting
• Styling