Brentford F.C. commenced a new kit partnership with Umbro and required launch assets for all three 2019/20 kits. The season had a core ‘Farewell Griffin Park’ theme to commemorate Brentford’s final season at the stadium after 116 years. Each kit was shot for stills and video, utilising the unique textures and heritage of the ground. This heritage was central in all visual assets, from the initial announcement video to all three kit launches and supporting artwork for social media and P.O.S.