BLUE RISING
After a record-breaking season, Birmingham City are on a new trajectory and Nike’s 25/26 away kit is built to match it. The diagonal sash nods to one of the club’s earliest designs, reimagined in clean white and royal blue.
That sash became the centrepiece of the visuals. We worked with Birmingham’s Shiny People to create a vast flowing fabric installation, echoing both the sash and the badge’s iconic ribbon detail.
Players from the first and development teams were styled in streetwear and shot together – a statement of where the club is heading, not just where it’s been.
Bold contrast. Striking simplicity. A modern counterpoint to the classic home kit.
Overview
- Photography
- Set Build
- Styling
From our initial ideation sessions right through to the final execution, unmarked demonstrated a profound understanding of our vision
READY to ELEVATE
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