Unmarked developed the campaign for the launch of Castore’s 24/25 third kit for Athletic Club. The players were filmed in front of a giant digital screen at the museum inside Bilbao’s iconic San Mamés stadium.

The video combined footage from around the city with authentic, relatable player moments. The players were styled subtly in lifestyle fashion, providing a fan-centric perspective.

The campaign’s visual language was designed to highlight the details of the jersey, while messaging in both Basque and English helped share the story globally.