AWAY BUT ALWAYS HOME

A bold golden design from Macron for Blackburn Rovers’ 25/26 away kit. Centred on pride in the town and built around local landmarks, with the idea that wherever you go, you carry Blackburn with you

The campaign line ‘Away but always home’ said it all.

To bring it to life, we shot dynamic hyperlapses of the six locations featured in the shirt pattern – layered with stills and footage of players inside Blackburn Cathedral, the beating heart of the town.

A striking shirt, a strong story and another win with fans – backed by hugely positive social media response.

Overview
  • Photography
  • Video
  • Styling

I wouldn’t hesitate to recommend them to anyone looking for a creative agency that delivers standout work and is a pleasure to partner with.

Anna Melia

Head of Marketing

Blackburn Rovers Football Club

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