Unmarked were commissioned to create a campaign to launch Castore’s Rangers away kit for 2024/25. The jersey was designed to feature various elements of their iconic Ibrox Stadium architecture in it. Our aim was to help tell this story through a launch campaign.

The campaign messaging developed used the fans famous chant ‘Follow, follow’ – with the excerpt ‘Everywhere, anywhere’ pulled out to highlight the unwavering support of Rangers fans as they follow the club across the world. Everywhere and anywhere they go, they take a piece of Ibrox with them.

Shooting players in the context of Ibrox’ unique backdrop allowed us to create still and video assets that resonate with the fanbase.