To support Umbro’s Centenary Year, we were appointed to create a more stylised and sophisticated visual approach for the new SS24 boot campaigns to set them apart from previous campaign approaches.

In a studio location, macro photography and videography were shot to showcase the details of the boots. Custom backgrounds featuring intricate details and textures were used behind the boots, with subtle lighting from above and below to highlight the key features.

To complement the high-quality studio imagery, we used a dynamic robot arm to capture macro footage of the boots along with super-fast rotations for dramatic yet polished video content.

A collection of ASMR clips was also produced to enhance the content offering and support the polished stills and robot arm footage.