Over a 9-month project we worked closely with Umbro to develop the creative campaign for England Rugby’s Kit Launch ahead of the 2023 World Cup in September 2023. Custom flag artwork was conceptualised and created to represent the counties that make up England.

Multiple shoot days capturing players from the men’s First team and the Red Roses squad as well as players from Huddersfield RUFC and Guy’s Hospital RFC, highlighting the wide appeal of the game across the country. The campaign required photography, creative assets and video for both the season and World Cup kits, suitable for digital, outdoor and POS marketing channels.