Following on from successful kit launch campaigns with the England Men’s team we were delighted to work on the kit launch for the Lionesses ahead of the 2023 World Cup. A multi station set-up across several shoot days allowed us to capture headshots and personality images as well as a multi-technique station for a greater variety of visual assets across the home and away kits. This provided The FA with an extensive suite of assets to promote the kit from its launch until the World Cup in summer 2023. The multi station technique allowed our Head of Photography to experiment with colour gels and analogue equipment for a fresh approach to content for Lionesses’ channels.