STORIES OF OBSESSION
Every year, Umbro gives its global clubs creative direction for launching their new kits. For 2026 we created the idea, visual language and toolkit to bring those launches together.
Our response was Stories of Obsession, a global creative platform built around the emotion, identity, rituals & everyday moments that make football so much more than a game.
Real fans became the focus, photographed in the places where their obsession lives. Homes, pubs, streets & stadiums, captured with a raw, analogue feel and brought together through a zine-inspired visual language and their own unfiltered stories.
From initial concept & messaging to art direction, photography and design, we brought the campaign to life – then built the framework for Umbro clubs across the globe to adapt and make it their own.
One idea. Endless stories of obsession.
Overview
- Creative
- Photography
- Styling
- Location Scouting
Love working with Unmarked, they just get it. They take the pressure off, make everything feel easy, and somehow still manage to overdeliver every time. Proper solid team to have alongside you.
READY to ELEVATE
YOUR NEXT Campaign?
Whether you’re looking to bring your vision to life or need a team to create one for you, we’re here to make it happen. With a blend of creativity, experience and a passion for getting it right, we’ll help your campaign stand out and deliver real impact.