Luminous kits have a history at Sheffield United. A fan favourite over the years, the colour has become part of the club’s visual identity, including the famous 1990 promotion season.

For the 26/27 third kit, that tradition returns with a vibrant new look. We placed the high-impact colour against a raw, industrial setting, using concrete, metalwork & everyday street furniture to create a stripped-back environment where the shirt could take centre stage.

Working with adidas’ elevated shooting style, players were captured individually and together from above. Hard light, long shadows & bold framing gave the imagery its own character, with still-life & film carrying the same visual language throughout.

Overview

• Photography
• Video
• Styling