As Everton continue their new chapter at Bramley-Moore Dock, the third kit launch became an opportunity to celebrate where the club is heading, without forgetting where it came from.

Inspired by the surrounding trees in the fan plaza, we built the campaign around the idea of True Roots. A symbol of growth, resilience & foundations that continue to shape the club as it begins life in its new home.

To bring that story to life, we created a premium studio environment inspired by Formby Woods. Deep green backdrops, moss, foliage and layered natural textures transformed the space into an immersive world that felt both organic and elevated, giving the shirt a distinctive setting while remaining true to the inspiration behind its design.

The visual language combined fashion-led photography with directional lighting and carefully framed greenery to create depth & atmosphere.

Every image reinforced the campaign message: new beginnings don’t replace the past, they grow from it.

Overview

• Creative
• Photography
• Set Build
• Styling