For Leeds United’s 2026/27 away kit launch, we took adidas’ Chroma Clash creative direction and reimagined the framework. Vibrant blue backdrops inspired by the club’s historic crest, fashion-led styling & refined lighting created a bold visual language where football culture met contemporary streetwear.

Rather than simply following the guidelines, we pushed the art direction further, introducing sculptural acrylic props, expressive portraiture and confident compositions that allowed each player’s personality to come through while keeping the shirt front and centre.

The result was a premium campaign spanning hero imagery, still-life photography and social-first content that felt contemporary, confident & unmistakably Leeds.

Overview

• Photography
• Video
• Set Build
• Styling