Simply United
Built around adidas’ Icon Mode creative direction, this shoot stripped everything back to let the players and the shirt do the talking. Clean white environments, confident compositions & precise lighting created a bold collection of hero imagery, alongside a suite of still-life photography and social-first video assets designed for use throughout the launch.
To make the work feel unmistakably Sheffield United, we introduced a bespoke flag and carefully chosen cultural styling, adding subtle nods to the club’s identity while staying true to the minimalist aesthetic.
Having also created the club’s teaser announcing the return to adidas earlier in the year, this launch completed the story. From first reveal through to full kit release.
Overview
- Photography
- Video
- Set Build
- Styling
Please pass on my thanks and gratitude to the team for the fast turnarounds. The quality you guys produce is consistently world class
READY to ELEVATE
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