Brentford’s story started on the water. Founded by a rowing club in 1889, the team wore claret, salmon & blue. Colours brought back to life in Joma’s 25/26 third kit.

The campaign was built around shared values. Rowing and football – both built on rhythm, trust and everyone pulling in the same direction. So we went back to where it began.

At first light on the Thames, we shot a full rowing team in motion. Drone and handheld footage captured the kit in its element. On land, players from the men’s and women’s teams were styled to honour the space and shot inside a heritage rowing club. Timber walls, framed photographs and period props added depth to the story.

The narrative over the video helped bring it all together – a tribute to where the club started and where it’s heading.

We’re really proud of how this one came out.

Overview

• Creative
• Photography
• Video
• Location Scouting
• Scriptwriting
• Voiceover
• Set Build
• Drone
• Styling