For the launch of Nottingham Forest’s 25/26 home kit, we leaned into what makes this club tick – real personality, strong bonds and a dressing room that’s always full of life.

The dressing rooms at the legendary City Ground feature prominently on player social content – dancing, singing and laughter – it’s all part of the team’s DNA.

Following adidas’ steer for something raw and real, we built a shoot that captured the match-day story, from pre match focus to post match celebrations. We used lighting and set dressing to bring mood and energy into the space, keeping the vibe authentic.

Pre match focus quickly gave way to post match celebrations, shot across both the men’s and women’s teams. Players were switched from clean kit to full-time chaos in rapid time, keeping the shoot moving and the energy high.

A fast moving, character led campaign, already pulling in over 2M views (and counting!).

Overview

• Photography
• Video
• Choreography