Global Kit Guidelines 20/21

For their worldwide collection of clubs, Umbro required a kit launch style guide for the 20/21 season. The core concept was developed around the colours and motion of flags combined with unique stadium textures. To produce the guidelines, which needed to promote a consistent visual style, a photo and videoshoot was undertaken with models and bespoke concept flags. These assets were combined into a comprehensive document that offered guidance for Umbro clubs globally.